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What's this entry about?
A New Zealand advertising agency got creative when it came to this road safety awareness campaign.
What's this entry about?
A New Zealand advertising agency got creative when it came to this road safety awareness campaign.
In an effort to make drivers more aware of road safety during rainy days, the Papakura District Council of South Auckland, New Zealand, hired the creative advertising agency, Colenso BBDO to create an attention-grabbing billboard. The following news clip discusses their final creation, which was a “bleeding” billboard.
While certainly creative and eye-catching, I can never decide whether signs like these actually make people more aware or just distracted. Any thoughts?
Found via Computer Love.
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Tagged under: advertising, art, new-zealand, videos
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